Electronic Funds Transfer Available to Hungarian AdSense Users

Update: It seems that the introduction of EFT for Hungarian users has been postponed for some reason. (Althought it has been recently announced that users from the Czech Rebublic, Slovakia and Finnland can enjoy the benefits of this.)

A new function went live on the Hungarian AdSense admin interface yesterday: now users residing in Hungary can also opt for Electronic Funds Transfer: Google will transfer AdSense earnings in Hungarian Forints to the chosen accounts.

There has been no official announcement yet, and Hungary is still not listed among the supported countries in AdSense Help Center though.

Hungarian Search Engine Market Overview

Just as last year I have picked some website statistics and examined which search engines and directory sites are forwarding the most visitors to Hungarian pages. This time I have analyzed 50 randomly selected web sites. The results are based on 2006. July traffic data: the examined websites have registered 909.471 visitors during that month.

Google	62.71 %
Lap.hu	25.16 %
Vizsla24.hu	7.41 %
Tango.hu	1.43 %
Kurzor.hu	0.74 %
Yahoo!	0.68 %
Lapozz.hu	0.68 %
Altavista	0.40 %
MSN Search	0.38 %
Linkek.hu	0.30 %
Heureka.hu	0.20 %

Google dominates the market

The above graph clearly shows that Google is the market leader in Hungary. The second site, lap.hu is a link directory so this makes even bigger the difference between Google and its competitors.

What changed since last year?

Last year's analysis was made using different set of websites, so the results shouldn't be compared one-on-one. What is still clear that the most remarkable change is that kurzor.hu (having lost traffic coming from google.hu) have had much worse positions this July, it has been overtaken by vizsla24.hu and tango.hu the newest search engine launched this year, while other players have maintained their positions.

Dennis Woodside interviews

google.hu now points to Google Magyarország (Google Hungary) instead of redirecting to google.com, so Dennis Woodside (Director of Emerging Markets, EMEA) gives interviews:

gugli.wordpress.com - Some of Google’s steps and challenges in emerging markets: Hungary

index.hu - Google started pushing forward in Hungary (this is only available in Hungarian though)